Podcasts: What You Need to be Successful?
Utilizing all the benefits the digital age brings us, we create different content and put them on our websites, social media, and other platforms. Some create content to showcase their passion, while others use the content for business purposes. No matter what the purpose is, audio content is one of the most created and consumed forms of content. While video and written content still remain more popular, an increasing number of people listen to audio content.
A podcast is an audio content usually created as an ongoing series dedicated to a specific topic. With the increasing number of podcast content creators, there is higher competition for the same audiences. That’s why it is crucial to follow certain principles before, during, and after creating podcasts in order to become and remain relevant. In this article, we will talk about some of those principles.
Find your audience
Before starting to produce podcasts, the creator first needs to consider whether the topics covered in the podcast are interesting to the intended audience. Or if the audience you are trying to reach is the right audience for the topics you want to cover in your podcasts. While you may want to talk about general topics, there is no guarantee that you will find an audience who is interested in all those topics. That’s why it is better to cover a specific area. There is another reason the latter is a better idea. You need to consider SEO when creating content.
SEO is important
Search engine optimization (SEO) is a technique used by content creators to increase the visibility of their content and rank higher on search engines. There are different SEO techniques you can utilize depending on the content you create. Perhaps the most important aspect of SEO is using keywords that describe your content. In order to find content, people usually search the web with specific keywords. The main aim of SEO is to rank higher in those keywords. That is one of the reasons creating podcasts on a specific topic is a better idea since you can use keywords related to that area. Instead, if you want to talk about general topics, you will have to use too many keywords from many areas, and there’s a big chance your content won’t rank among the top content because of the higher competitiveness of those keywords.
Transcribe your podcasts
Transcribing your content may bring you a number of benefits. Firstly, it’s an effective SEO technique. Since SEO is mostly about words, there’s no better way of using keywords for SEO than transcribing your audio content. Additionally, some listeners may not understand you or your guests while listening to your podcasts, and having a transcript allows them to understand what’s going on.
The transcript is also essential for the accessibility of your content since some listeners have hearing impairments and have to read instead of listen.
Research your topic
After deciding on the topic of content you want to create, it’s essential to research the topic every time before you record the podcast. In the age of the internet, you need to pay attention to every word you say because it’s easier for people to search for information. Researching the topic doesn’t just increase your level of professionalism but also doesn’t misdirect your audience with misinformation.
Share your podcasts on social media and other sharing platforms
Social media has become an integral part of our life. It isn’t an exaggeration if we say we can’t imagine our life without social media. Most people enter social media at least once a day. Considering the opportunities it creates for content creators, many of them post their content on social media. There are also forums and other websites where you can share your content with like-minded people.
Submit to podcast directories
A podcast directory is essentially a content-sharing platform that allows the creators to upload their content each time they release a new episode. Spotify, Google Podcasts, Apple Podcasts, and other similar directories have millions of user bases.
Having fellow podcasters as a guest helps to draw attention to your content and increase visibility. They can share your content on their channels, and you can also do the same. Moreover, you can also invite experts to your podcasts.
Engage with the audience
The audience loves it when you listen to them. In that sense, you can ask them in the comments about specific topics they want to get information on. It doesn’t just increase their engagement with your content but also shows that you care about them.