What is User Experience (UX) Research?

Consumers of all goods and services take a variety of factors into account when using them. Convenience in using a product is one of the deciding factors for customers. The user experience is the overall experience of a person using a product, especially to what extent it is comfortable or pleasant to use. That experience defines a person's needs, opinions, and motivations towards buying the product. Companies carry out UX research to find and analyze those same needs, beliefs, and motivations behind the user preferences. The result of the study helps to implement specific strategies to improve the user experience.

UX Research Benefits

User experience research brings benefits to both customers and companies. Here are some of them listed below:

  1. Helps to improve user experience

By researching product design characteristics and issues related to them, companies apply suitable solutions to enhance user experience.

  1. Increases revenues and loyalty

Word of mouth plays a vital role in increasing profits; that's why satisfied customers may attract even more customers to products and services. And on top of that, a satisfied customer often turns into a loyal customer.

  1. Reduces development costs

Creating a sample product and conducting UX research around it enable companies to employ a particular design approach. Consequently, they get an opportunity to solve the problems associated with the product before introducing it to the market in large quantities.  It's easier to produce something when you know how to respond to customer demand.

  1. Guarantees business survival

Identifying and addressing usability issues results in customer satisfaction and expands the business, resulting in higher revenues. It functions as a chain reaction. No business is assured to last long if the income doesn't meet the expectations. Without research and identifying key components in user choices, it is almost impossible to step further in a market full of competitors.

UX Research Steps

  1. Objectives

This stage involves understanding what the problem is and what needs to be done in order to reach the goal. Researchers pin down the user requirements and act according to them.

  1. Hypotheses

 Researchers sort out what they already know about the issue and ask the research participants for feedback.

  1. Methods

After defining objectives and hypotheses, it is time to consider which methods are the best for your research. Research type, the size of a research team, time, and funds are among the factors which influence what kind of method is best. User testing, focus groups, surveys, observation and other methods can be used to get details regarding the research topic.

  1. Data gathering

Now the time comes for using those methods to obtain information. This part of the research lasts longer than the other stages, and data gathered in this step plays a crucial role in solving the problem.

  1. Analysis and conclusion

The last part of the UX research is data analysis that lets the researchers conclude the research process. They reach a conclusion based on their findings and adopt strategies to eliminate the issue.