Consumers of all goods and services take a variety of factors into account when using them. Convenience in using a product is one of the deciding factors for customers. The user experience is the overall experience of a person using a product, especially to what extent it is comfortable or pleasant to use. That experience defines a person's needs, opinions, and motivations towards buying the product. Companies carry out UX research to find and analyze those same needs, beliefs, and motivations behind the user preferences.
Referencing sources is part of the paper writing process when researching. It improves the validity of the research and shows that other researchers agree with what you believe about a particular issue. In a way, referencing gives supporting evidence to your ideas. Not indicating a source might be considered theft because you use others' information without crediting. It is called plagiarism and may even result in a lawsuit against the person. This ethical rule should be followed not just in academic circles but in all types of writing.
Qualitative research deals with non-numeric information - the kind of information that can’t be measured by numbers. Compared with qualitative data, quantitative data is easier to analyze. Qualitative data contains opinions, attitudes, behavior towards certain phenomena and requires finding trends in responses to open-ended questions or interpreting reviews, interviews, social media posts, etc. How is it possible to identify recurring themes in a possible “wall of text” that is qualitative data? By coding it.
Although people use these two terms interchangeably, they have distinctive characteristics. Knowing critical differences between those two may help companies develop more effective strategies regarding the product and services. Both types of research use qualitative and quantitative methods to gather and analyze data to find solutions to a particular problem. But is it really easy to differentiate between the two?
Marketing research is a process of collecting and analyzing data used to identify marketing opportunities and problems associated with products and services. It allows researchers to assess marketing mix elements (the Four Ps - product, price, place, promotion) and their impact on customer behavior by designing methods for collecting and managing quantitative and qualitative data. According to the American Marketing Association (2017),
Transcribing is a process of converting audio to text and is widely used by people for a variety of purposes. It is possible to use a human transcriber or go for the second option – the automatic transcription service. Companies use transcription services for conferences too. The question arises as to why a conference transcript is important. Let’s try to find answers to this question.
Although the human brain is powerful, it can’t store everything we hear, see or read in our lifetime. Every new piece of information acquired by the brain replaces the old one, but what if we want to remember something we read for a long time or even permanently? One of the best practices to do that is note-taking. No matter if we read fiction or non-fiction, taking notes improves the learning process and helps to remember the data for a long period. To put it simply, it extends the memory.
As primary methods of data collection, interviews and surveys are conducted traditionally (face-to-face) and online. Although online research methods reach a wider audience, they are not substitutes for in-person data collection methods in some cases. Needless to say, face-to-face data collection is not without its advantages and disadvantages.
First, let’s check the benefits in-person data collection provides over the other methods: